Book Strategy & Positioning
You have the book. We develop the strategy.
A published book can support far more than book sales. It can strengthen your professional position, create opportunities, extend your ideas into new formats, and support the work you are already doing.
Book Strategy & Positioning is an eight-week private engagement for executives, entrepreneurs, and subject-matter experts who want to determine how their book should be positioned and what opportunities are worth pursuing.
We work with you to make those decisions, develop one priority opportunity, and establish a clear plan for the next 12 months.
Engagements begin at $10,500
The Engagement
Strategy Built Around Your Book
The work begins with your book, but it does not stop there.
We review your professional or business objectives, existing work, audience, platform, and the ideas in the book with the greatest potential beyond publication.
The goal is not to generate a long list of things you could do. It is to determine what makes sense for you, what deserves your attention, and what should come first.
Over eight weeks, we develop the strategy for positioning your book and determining what comes next.
- Review of the book and current positioning
- Assessment of professional and business objectives
- Identification of priority audiences
- Evaluation of potential opportunities
- Development of one priority opportunity
- 12-month Book Strategy & Positioning Plan
- Prioritization of next steps and opportunities
- Definition of the book’s strategic role
- Positioning of key ideas and intellectual property
- Review of existing professional platform and offers
INVESTMENT
An Eight-Week Private Engagement
Book Strategy & Positioning is a defined strategic engagement built around your book, professional or business objectives, and the opportunities you want to consider. The work includes five private strategy sessions, development of one priority opportunity, and your 12-month Book Strategy & Positioning Plan.
Engagements begin at $5,000.
Who This Is For
Authors looking beyond publication
Overview
Book Strategy & Positioning is for authors with a completed book or a book approaching publication who want to determine how it should support their broader professional or business objectives.
You may be considering speaking, consulting, training, thought leadership, media, partnerships, courses, or other opportunities that can grow from the book.
Timeline
The engagement runs eight weeks and includes five private strategy sessions. We move from defining the role of the book and its positioning to evaluating opportunities, developing one priority, and establishing the plan for the next 12 months.
WHAT THIS IS NOT
This is not a book marketing package
This is not a book marketing package
Book Strategy & Positioning does not include publicity campaigns, social media management, or ongoing marketing execution.
The work is strategic: determining how the book should be positioned, which opportunities are worth pursuing, and what you should do next.
The first step is a thirty-minute call
We learn about your book, your work, and what you want the book to accomplish. You determine whether Book Strategy & Positioning is the right engagement.