Frequently Asked Questions
Asta Publications works with executives, entrepreneurs, and subject-matter experts at different stages of the publishing process. Some come to us with an idea and years of knowledge and experience. Others have completed manuscripts ready for professional publication. We also work with published authors who want to determine how their book should be positioned within their broader professional or business work.
No. If you have not written the manuscript, our Book Writing engagement develops the book in your voice through structured conversations and your existing material, then carries it through production and publication.
If your manuscript is complete, Book Production provides the editorial, design, production, distribution, and publishing support needed to bring it to publication.
Book Writing engagements begin at $25,000 and include manuscript development, writing, production, and publication.
Book Production engagements begin at $5,000 for authors with completed manuscripts.
Book Strategy & Positioning engagements begin at $10,500 for authors who want to determine how their book should be positioned and used within their broader professional or business strategy.
Final pricing depends on the scope of the engagement and the work required. Pricing is confirmed following the initial conversation.
Book Writing engagements run approximately four months from the first conversation through publication.
Book Production typically takes three to four months, depending on the length and condition of the manuscript and the work required.
Book Strategy & Positioning is an eight-week private engagement.
A specific schedule is established at the beginning of each engagement.
Book Writing includes manuscript development and writing through structured conversations and existing source material, followed by editorial work, cover and interior design, production management, ISBN and copyright registration, preparation for print and digital formats, and publication and distribution.
Book Production begins with a completed manuscript. The engagement includes editorial review, cover and interior design, production management, ISBN and copyright registration, preparation for print and digital formats, and publication and distribution.
The condition of the manuscript determines the level of editorial work required.
Book Strategy & Positioning is an eight-week private engagement for authors with a published book or a book approaching publication who want to determine what the book should accomplish and how it should support their broader professional or business objectives.
The engagement includes five private strategy sessions, development of one priority opportunity for implementation, and a customized 12-month Book Strategy & Positioning Plan.
Yes. Authors retain full ownership and control of their intellectual property. Asta Publications does not acquire rights to your work.
Asta Publications does not provide ongoing publicity campaigns, social media management, or book marketing execution.
For authors who want to determine how their book should be positioned and used to support broader professional or business objectives, we offer Book Strategy & Positioning. The engagement focuses on strategy and the development of one priority opportunity. Ongoing implementation is not included.
Self-publishing platforms provide tools and leave the author responsible for managing the publishing process. A ghostwriter may deliver a manuscript without handling what comes next.
Asta Publications provides professional services based on what the book requires. We can develop and write the manuscript, take a completed manuscript through publication, or work strategically with an author on positioning a book after it has been developed.
The work is managed as a defined professional engagement rather than a collection of publishing tools or individual transactions.
That is what our Book Writing engagement is designed for. We develop the manuscript through structured conversations and material you already have, which may include presentations, articles, recordings, research, notes, or other source material.
We then manage the editorial, design, production, and publishing process through completion.
If your manuscript is complete, Book Production is the appropriate starting point.
We review the manuscript to determine its editorial and production requirements, then manage the process through design, production, publication, and distribution.
Where you are with the book usually determines the appropriate engagement.
Need the manuscript developed and written? Book Writing.
Have a completed manuscript? Book Production.
Have a book and need to determine how to position and use it? Book Strategy & Positioning.
The initial conversation allows us to review your circumstances and determine the appropriate next step.
Set up a call. We will discuss where you are with the book, what you want to accomplish, and whether one of Asta Publications' engagements is appropriate for what you need.