For Authors Without a Manuscript
A finished book under your name.
Book Writing is for leaders, founders, and subject-matter experts who want a book but do not have time to write one. We do the work. You provide what you know.
The engagement produces a published book. Edited to professional standards. Designed professionally. Produced in print and digital formats. Set up for distribution under the Asta name or your own, depending on your preference.
The book is in your voice. Your name is on it. Asta handles the work that makes it possible.
The engagement runs approximately four months from the first call to a published book. Engagements begin at $25,000.
What an Engagement Looks Like
Four phases. Three conversations. One finished book.
We figure out the book
What You Do
One thirty-minute call.
Answer three questions about your book.
What We Do
Design the book.
Outline the chapters.
Send you the plan.
We capture what you know
What You Do
Two or three conversations.
About an hour each.
You talk. We listen.
What We Do
Record and transcribe.
Pull from your existing writing, talks, podcasts.
We write the book
What You Do
Read the book when it is ready.
Tell us what to change.
What We Do
Write your book in your voice.
Edit. Revise. Polish.
We publish the book
What You Do
Approve the cover.
Receive printed copies in the mail.
What We Do
Cover and interior design.
ISBN and copyright.
Amazon and Ingram setup.
What's Included
Every part of producing a book.
- Structured conversations to capture your thinking
- Manuscript developed from those conversations and your existing material
- Manuscript written in your voice
- Editorial review, line editing, and proofreading
- Cover design and interior layout
- ISBN registration and metadata
- Distribution setup through Lightning Source
- Listed on Amazon and the Ingram catalog
- Printed author copies
- One dedicated point of contact throughout
Publication Options
Every engagement produces the same book.
The author chooses how the book reaches readers.
Asta-managed publication
Asta handles the ISBN, distribution setup, and publisher-of-record duties. The book is registered under the Asta name. Your name is on the book and on every retailer page. Royalties flow through Asta to you on a defined schedule. The simpler path for authors who want minimum administrative complexity.
Author-managed publication
Asta produces the book through to print-ready files and hands them off. You register your own ISBN and set up your own distribution accounts. You are the publisher of record. Full control. Royalties flow directly to you. The path for authors who want to publish under their own name.
Pricing
The price depends on the book
Book Writing engagements begin at $25,000. Final scope and price are confirmed on the first call, after we have discussed the book and your goals. The number reflects what it takes to produce a real book to professional standards.
Who This Is For
Professionals with something to say.
Book Writing is the right engagement if you have substantive expertise and a body of work to develop from. Talks you have given. Articles you have published. Methodologies you use with clients. Presentations you have refined over years. Conversations you have had repeatedly with the same audience.
The book is built from that existing material, structured into a coherent argument, and written in your voice. You do not have to prepare. You do not have to find time to write. You do not have to learn the publishing industry.
If You Have Already Started a Book
We can publish it
Some authors come to Asta with a partial draft. A first chapter, a stalled middle, a complete draft that has been sitting for years.
Your existing work is not a complication. It is a head start. We review what you have, find what is missing, and finish the book from that foundation. The approach is the same. The starting point is different.
The engagement is built around the work that already exists, so the timeline and the price are calibrated to your project. Most rescue engagements move faster than a book built from scratch.
If you have completed the manuscript yourself, Asta has a separate service for that. Book Production covers editing, design, production, and distribution to professional standards.
Thirty minutes. No pitch.
We learn about your book. You learn whether Asta is the right publisher.